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We know how it goes – a day spent reacting to other people’s emails or “quick chats” while our own to do list remains untouched at the end. Or losing ourselves in the first item on our list so other, often more important tasks don’t get a look in.
Yet another day of not living up to our potential but we know it’s there inside us. Sports psychologist and coach Tim Galwey summed this up with the equation:
Interference, in turn, is made up of external and internal factors. We often prefer to blame the external ones, remaining blind to the many ways we indulge in self-sabotage. So, what else is going on inside us that holds us back? The heuristics, or thinking short cuts, described in Tversky and Kahneman’s landmark 1974 article play important roles here, especially when we are unaware of how much we use them. The previous article describes how one of them, representativeness, plays out in a scientific workplace and this one covers the other two: availability and anchoring. Could greater awareness of these make our research lives a little more efficient and less hard to handle?
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Nobel Prize winner Daniel Kahneman and his colleague Amos Tversky changed how psychologists, economists and politicians think about how we think. In 1974, they published a landmark article on flaws in human decision making, titled ‘Judgement under uncertainty: heuristics and biases’. Using familiar examples from everyday life, they communicated what psychologists had recognised for decades and quantified it with some simple but ingenious experiments. Their work helped spark the rise of the self-help industry and, along with their later work on loss aversion, led to the Nobel Prize for economics for Kahneman (after Tversky’s death). He also disseminated these findings in many easily accessible forms, such as his books ‘Thinking, fast and slow’ and ‘Noise’ and many podcast interviews. Crucially, they warned, “Experienced researchers are also prone to the same biases”. Indeed, Kahneman describes how they developed their hypotheses by looking at, and laughing at, the flaws in their own thinking, an inspirational example of how humility strengthens research.
So, half a Century on, what can we learn from Kahneman and Tversky about the flaws in our own thinking? By becoming more aware of them, can we strengthen not only our research but also our wellbeing as we carry out that research? Can we use more critical thinking about our own thinking? |
AuthorProfessor Michael Coleman (University of Cambridge) Neuroscientist and Academic Coach: discovering stuff and improving research culture Archives
November 2025
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